Dubai UAE

Sallam Sallam

Dar Al Ber Society launched a new strategy for the next five years,includes a proactive vision in creating works for the public benefit of the UAE and the people of the world, launching a rich and valuable package of charitable, humanitarian, community and development strategic initiatives.Working to achieve a strategy for the society, towards contributing to the country’s efforts to enhance global sustainability and competitiveness in the fields of charitable, humanitarian and sustainable development work, with the ability, flexibility and effectiveness to face, manage and respond to crises in the future.

Muhammad Suhail Al Muhairi, Executive Director of Dar Al Ber Society, confirmed during the launch of the new strategy on Tuesday that the targeted message in the new strategy is to provide utilitarianday services with institutional agility, to make societies around the world happy, in accordance with the best global practices, foreseeing the future, and ensuring continuity Business.

Discussions and targets

He stressed that the strategy derives its goals and values ​​from the teachings of our true religion, our Emirati social heritage, the values, ethics and traditions of the Emirati society, its national values, and the great love of the people of this country to do good and help the needy, the afflicted and the poor, and from the state’s policy and approach, based on moderation and moderation. As well as Tolerance and happiness of people, with their various religious, ethnic and cultural identities, and among the directives of our wise leadership in the field of charitable, humanitarian and development work, especially in light of the repercussions and lessons of the pandemic.

Muhammad Al Muhairi explained that the strategy of Dar Al Ber is based on a coherent and well-established set of values, which are charity and perfection, honesty and transparency, initiative and innovation, moderation and moderation, and effective communication.

Integrated package

He pointed out that the renewed strategy of Dar Al Ber puts in mind five strategic goals, humanitarian, charitable and developmental. The first provides for utilitarian services to aid the Emirati society, including citizens and residents, and the second goal seeks to highlight the principles of tolerant Islam and the memorization of the Holy Qur’an. The third goal is about developing revenues and building strategic partnerships with institutions of the public and private sectors and civil society institutions, and the fourth goal is to enhance the institutional reputation of the association and effective and fruitful community communication. The fifth objective of the strategy is to establish a culture of innovation and corporate governance.

Covenant renewal

The Executive Director of Dar Al Ber said: The society renews its pledge to the homeland and its wise leadership by working hard, diligent and sincere, and making all possible efforts under the umbrella of the new strategy, in order to support and enhance the state’s march towards development, sustainability, progress and global leadership, and to preserve the huge civilizational achievements and developmental gains. The quality achieved by the state in the field of sustainable charitable and humanitarian work.

A series of research and analysis

Al Muhairi explained that the strategy came in light of a long and integrated series of discussions and internal consultations, an analysis of the society’s internal and external environment, and specialized meetings and workshops, with the participation of Dar Al Ber leaders, officials and specialized employees.