Dubai,UAE
Sallam Sallam
Commercial Bank of Dubai, one of the leading financial institutions in the UAE, entered into a partnership with Quwat Al Barq Businessmen Services to be a channel partner for issuing and topping-up the new eDirham card initiated by the Ministry of Finance.
The eDirham card is part of a cashless payment platform that empowers users to make payments for a wide range of services across Ministries. The new eDirham cards will provide the next generation of convenience, security and flexibility for all financial transactions at Ministries.
Commercial Bank of Dubai is the first bank in the UAE to both issue the new eDirham card and acquire payments made through the new card. Through the partnership with Quwat Al Barq, customers will be able to get a new eDirham Hala card or top-up their existing cards conveniently from any of Quwat Al Barq’s 41 branches across the UAE.
H.E. Saeed Rashid Al Yateem, Assistant Under Secretary of Resource and Budget Sector at the Ministry of Finance said: “The Ministry of Finance is keen to strengthen partnerships between the public and private sectors to support the transformation of the digital economy, and improve the quality of services provided to individuals and companies. The eDirham system, which is based on the latest global technologies for cashless payment services, is one of the ministry’s most prominent achievements, where it provides a smart, easy and secure way to seamlessly pay government and non-governmental service fees.
H.E. added: “The Ministry of Finance continues to develop the country’s integrated digital payment system, so as to adopt the latest FinTech technologies and applications, and launch incentive initiatives to encourage various segments of society to adopt advanced digital options, in line with the UAE Vision 2021 and the UAE mGovernment initiative.”
Speaking on the occasion Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai said: “In line with the UAE Government’s vision to digitize the government services and payments system and as part of CBD’s commitment to develop innovative financial solutions, we are delighted to partner with Quwat Al Barq to provide a convenient and easy way for customers to avail and top-up the new eDirham card”.
Amit Malhotra, General Manager – Personal Banking Group, said: “We are very happy to partner with Quwat Al Barq and enrich the banking experience of our customers. We are constantly working towards supporting the government initiatives and providing greater convenience and access for our customers, by introducing new channel partners who help us in fulfilling the growing needs of our customers.”
Farooq Hussain Al Sahlawi, Managing Director of Quwat Al Barq Businessmen Services, said: “We are pleased to collaborate with Commercial Bank of Dubai to be part of driving the digital transformation in the UAE by being a channel partner for issuing and topping-up the new eDirham card initiated by the Ministry of Finance. At Quwat Al Barq we always look for new ways to improve our services and offer the best in class experience to our customers”.
