Dubai UAE
Sallam Sallam
FGV Holdings Berhad (FGV), Malaysia’s premier food and agri-business company recently participated in Gulfood 2023, which was held at the Dubai World Trade Center from 20 to 24 February. The company’s stronger participation was a testament to its commitment to establishing a solid presence in the global food market in line with its vision to delivering sustainable foods and agriproducts to the world.
FGV has been participating in Gulfood since 2014, and this year, the Group had a larger exhibition booth, supported by over 30 ground staff. The booth was part of the Malaysia pavilion in collaboration with Malaysia External Trade Development Corporation (MATRADE). During the 5- day event, FGV generated approximately RM30 million in order enquiries, mainly for FGV’s Refined Bleached Deodorised (RBD) Palm Olein, as well as its fats products such as margarine, shortening, and vegetable ghee.
This success is a testament to FGV’s commitment to establishing a solid presence in the global food market. Furthermore, the demand for Malaysian F&B products in the Middle East and North Africa (MENA) region has been growing in popularity, making it one of the strongest areas for FGV’s business expansion. Currently, FGV’s export products are sold in packed size to international traders and direct buyers.
“We are very pleased with the positive feedback we received at Gulfood 2023 and we look forward to having continued growth in the MENA market. Our commitment to providing premium food products, combined with our dedication to sustainable agri-business practices, sets us apart as a leader in the industry. At FGV, we aim to provide the best value for our customers and contribute to a sustainable future,” said Dato’ Nazrul Mansor, Group Chief Executive Officer of FGV.
At the event, FGV showcased its range of food products and provided visitors with the sampling of its popular SAJI, ADELA & SERI PELANGI brands, as well as fresh produce such as the fresh MD2 pineapples under the Ladang’57 label. In addition to its existing offerings, FGV took the opportunity to launch ADELA Margarine, which is part of the company’s strategy to expand its customer base in the MENA market. FGV currently operates in more than 10 countries across Asia, the Middle East, North America, and Europe.
Gulfood 2023 was participated by more than 5,000 companies across the globe. As one of the largest food and beverage exhibitions in the world, Gulfood provides a platform for companies to showcase their products and network with industry players.
FGV Holdings Berhad (FGV) is Malaysia’s leading global agri-business and is one of the world’s largest producers of Crude Palm Oil (CPO). FGV’s operations stretch across 10 countries in Asia, the Middle East, North America and Europe and are focused on five main sectors; Plantation, Sugar, Logistics and Support Businesses, Integrated Farming and Consumer Products. As the Group’s core business, the Plantation Sector possesses a fully integrated palm value chain of upstream, processing and downstream activities. FGV also owns one of the world’s largest bulking and storage facilities for vegetable oil, and is Malaysia’s top refined sugar producer. FGV is embarking on aggressive integrated farming activities with business components inclusive of cash crops, paddy and rice, animal nutrition and protein, livestock as well as dairy farming. Besides that, FGV is also a well-known FMCG player in the country where it markets a wide range of branded and preferred consumer food products such as SAJI, ADELA, TIGA UDANG, SERI PELANGI, LADANG’57 and BRIGHT COW. With a workforce of more than 45,000, FGV aspires to delivering sustainable foods and agriproducts to the world.
