Paris reads aloud Sharjah Book Authority’s message: ‘If you’re into something, you’re into books’

Sharjah UAE

Sallam Sallam

The picturesque tree-lined avenues of Champs Elysees Avenue in the French capital, Paris, feature vibrant banners with the slogan of Sharjah Book Authority (SBA)’s recently launched global cultural campaign, ‘If you’re into something, you’re into books’.

The campaign ‘Into Books’ unveiled across several Arab and international cities in multiple audio-visual and print formats, sends out a powerful universal message that whatever be it that triggers one’s interests or passions, there is a book out there to fuel their curiosity.