Leading seafood restaurant Off The Hook to open 11th UAE branch at Dubai Festival City

DUBAI UAE

Sallam Sallam 

Off The Hook Seafood Restaurant, the leading family-oriented dining venue inspired by American and French culinary tastes, is continuing its aggressive expansion drive in the country with the opening of its fourth branch in Dubai.

The grand inauguration of Off The Hook at Dubai Festival City (DFC), one of the emirate’s premier shopping destinations, was held on Sunday 05 June.

It is part of the company’s plans of growing its footprint throughout the rest of the Emirates and a broader strategy of branching out in other Gulf Cooperation Council countries.

“The restaurant and dining industry has always been a great opportunity for investment. But, more importantly, it affords establishments like Off The Hook the chance to bring people together as a community,” said Rolly Brucales, managing partner of Off The Hook.

“We remain steadfast in our goal to expand not just in the UAE but to the rest of the GCC as well. Our vision is to be a world-class seafood restaurant of choice and a trusted brand in the GCC by 2024.”

Off The Hook, which was founded as a small business venture in 2016 by eight friends, now has a total of 11 branches in the UAE – five in Abu Dhabi, four in Dubai and one each in Al Ain and Sharjah.

Off The Hook’s DFC outlet follows the opening of its first branch in Sharjah last October, which marked the company’s foray into the Northern Emirates.

The Sharjah branch added another milestone to Off The Hook’s long list of achievements as it is the first franchise of the brand under the trade name Chef Signature.

More branches will be opening soon further north in Ras Al Khaimah’s Manar Mall and Fujairah.

And another breakthrough is waiting in the wings, as Off The Hook is slated to open its first branch outside the UAE in Qatar by the third quarter of 2022.

“We are thrilled to have partnered with individuals who share the same entrepreneurial philosophies and have the passion to serve the community,” Brucales said.

“As we embark on further expanding the brand, we look forward to onboarding like-minded individuals bringing the Off The Hook brand to more places and more people who seek to satisfy their taste buds and interact in a wholesome, friendly atmosphere.”